Abu Dhabi Islamic Bank (ADIB), Marriott Bonvoy and Visa have launched two co-branded credit cards in the UAE, targeting travellers seeking rewards and premium lifestyle benefits.
UAE travellers are increasingly opting for last-minute summer getaways, with nearly 70% of travel searches on Wego, the MENA region’s online travel marketplace, made within one month of departure.
UAE travel demand is expected to remain strong in 2027, with 92% of travellers planning overseas holidays at similar or higher levels, according to Skyscanner. Travellers are also prioritising value, with spending on flights, accommodation and experiences set to rise.
