Exhibition World Bahrain (EWB), in collaboration with the Bahrain Tourism and Exhibitions Authority (BTEA), has signed a Memorandum of Understanding (MoU) with RX Global, one of the world’s leading events and exhibition organisers, to explore opportunities for collaboration in the Kingdom of Bahrain through exhibitions that facilitate trade and create opportunities for investment and growth.

The MOU was signed in the presence of Her Excellency Fatima bint Jaafar Al Sairafi, Minister of Tourism, by Aage Hansen, General Manager of Exhibition World Bahrain, and Hugh Jones, CEO of RX Global.

The agreement reflects a shared commitment to exploring how exhibitions can bring businesses together, support economic activity and contribute to the development of Bahrain’s business events sector.

Under the MOU, the parties intend to maintain an active dialogue, share information on potential opportunities and explore areas where their respective experience, networks and resources can support the development of exhibitions in the Kingdom.

The agreement provides a framework for identifying potential collaborations, with any specific project or exhibition to be subject to a separate agreement.

Fatima Al Sairafi, Minister of Tourism, said: “This MOU reflects Bahrain’s commitment to strengthening its position as a leading destination for international exhibitions and business events. Partnerships with globally renowned organisers such as RX Global provide valuable opportunities to attract exhibitions that connect businesses, facilitate trade, and encourage investment. Through continued collaboration with our international partners, we aim to further develop Bahrain’s business events sector, enhance its contribution to the national economy, and create new opportunities for growth across tourism and other key industries.” 

Sara Buhejji, CEO of BTEA and Chairperson of EWB, stated: “This MOU represents an important step in strengthening Bahrain’s engagement with leading international exhibition organisers. RX Global brings extensive industry experience and a strong international network, and we look forward to exploring opportunities to work together to attract exhibitions that connect businesses, encourage investment, and create value for our economy. Through our collaboration with RX Global, we aim to build on Bahrain’s growing capabilities as a destination for international exhibitions and business events.”

Hugh Jones, CEO of RX Global, said: “We are pleased to sign this MOU with BTEA and EWB. Bahrain has a key role to play in connecting businesses and supporting economic growth across the region. We look forward to exploring opportunities where RX’s experience, networks and resources can support the development of exhibitions industry in the Kingdom and create promising opportunities for businesses and industries.” -TradeArabia News Service