Luxury experiences and cultural immersion are emerging as major travel priorities among visitors to the Middle East, while UAE and Saudi travellers are increasingly seeking authentic cultural encounters and spontaneous discoveries when travelling abroad, according to the Arabian Travel Market (ATM) Travel Trends Report 2026.
Emirates has opened its Centre of Hospitality Excellence to businesses and organisations across the UAE, offering tailored training programmes designed to strengthen hospitality standards, improve customer experiences and develop professional skills.
Hyatt Hotels Corporation has signed its first franchise agreements in Saudi Arabia, bringing its Unscripted by Hyatt brand to the Middle East through three Riyadh hotels. The properties will add 296 rooms and suites to its portfolio in 2026.
Revenues of three- to five-star hotels in Oman declined by 11.7 per cent to RO171.1 million ($445 million) by the end of September 2026, compared with RO193.8 million during the same period last year.
Clockwork has renewed its partnership with The Diplomat Radisson Blu Hotel, Residence and Spa for a second year, naming the hotel Official Hotel Partner for the 10th BNP Paribas Bahrain Jazz Fest.
Bahrain could get its own ice cream museum under a proposal by five MPs, led by Ahmed Al Salloom, with Awal Dairy identified as a potential partner for the colourful family entertainment and tourism attraction.
ADNEC Group, a Modon company, has announced an extensive programme of exhibitions, conferences and events taking place throughout November at ADNEC Centre Abu Dhabi and ADNEC Centre Al Ain, reinforcing the venues' roles as major destinations for business, innovation, education, investment and entertainment.
ADNEC Centre Abu Dhabi, the flagship venue of ADNEC Group, a Modon company, has been named the Middle East's Best MICE Event Venue 2026 at the World MICE Awards, recognising its growing international standing as a destination for meetings, incentives, conferences and exhibitions.
Qatar Airways has unveiled a new onboard signature music composition created in collaboration with internationally acclaimed composer Hans Zimmer, introducing a distinctive sound identity inspired by Qatar and its culture.
The World Travel & Tourism Council (WTTC), in partnership with OMRAN Group, has launched its inaugural Power, Efficiency & Opportunity (PEO) Indices, introducing a new framework to assess the economic, environmental and social performance of the global Travel & Tourism sector across 184 economies.
