Merit, a global engagement and incentives technology company headquartered in Riyadh, has announced the acquisition of Synchro Marketing, an Australian market leader in sales incentive programmes for the automotive and oil & gas sectors.
The Middle East is on track to attracting more than $100 billion annually in strategic capital expenditure by 2026, spread across oil and gas, renewable energy, healthcare, digital infrastructure and manufacturing, said a report. The Middle East’s oil and gas sector remains a market anchor.
