Arabian Adventures, part of Emirates Group, is investing AED8 million ($2.2 million) to expand The Fort – Lisaili in Dubai, introducing new attractions and hospitality concepts. The redeveloped destination will reopen in phases from October 2026, including the UAE’s first dune-top desert zipline.
Digital Dubai and the Emirates Group have signed a collaboration agreement to strengthen Dubai’s digital readiness by expanding the airline group’s access to Digital Dubai’s digital services ecosystem and platforms.
The Emirates Group has received the UAE’s highest recognition for corporate sustainability, earning the Platinum Impact Seal Award 2025–2027 from the UAE National CSR Fund, Majra, for the second time.
Arabian Adventures, part of the Emirates Group, has unveiled a range of exclusive summer offers, giving UAE residents and visitors up to 50% off selected desert experiences until August 31, 2026.
