NEOPAY has launched Unified Payments Interface (UPI) acceptance for online bookings at At the Top, Burj Khalifa, in partnership with NPCI International Payments Limited and Emaar Entertainment, becoming the first UAE attraction to enable UPI e-commerce payments for Indian visitors.
With an Instagrammability score of 100, Dubai tops the ranking of the most photographed cities in the world. It has been tagged 147 million times on Instagram and more than 43 million times on TikTok, says a report.
Dubai ranked as the world’s most Instagrammable destination for 2026, while Burj Khalifa topped landmark rankings with more than 10 million tagged social media posts and 1.1 million monthly searches, according to a new global study by PlayersTime.
