Accor, a leading hospitality group, in partnership with Arabian Hotels & Catering, announces the signing of Swissôtel Jeddah Al Hamra.

The signing marks the beginning of a long-term strategic partnership to transform a well-established property with more than four decades of heritage into a contemporary destination aligned with the evolving Saudi market.

Originally opened in 1984, the hotel is a long-standing hospitality address in the Hamra district, one of Jeddah’s key commercial and lifestyle areas.

Over the years, the property has maintained consistent relevance across both business and leisure segments, supported by sustained market performance.

The hotel comprises 323 guestrooms, five dining venues, an exclusive club lounge, and comprehensive meeting and event facilities, including a large ballroom suited to high-profile corporate, social and governmental events.

The hotel will undergo a phased renovation over the next 24 months, ensuring full alignment with Swissôtel brand standards.

The transformation will respect the property’s existing character while elevating its positioning to meet the evolving expectations of the Saudi market.

“This signing represents an exciting opportunity for Accor to further strengthen its leading position in Saudi Arabia while adding an iconic and well-established hotel to our Swissôtel portfolio. Swissôtel Jeddah Al Hamra will be a strong expression of the brand, combining the hotel’s rich legacy with a renewed contemporary vision. Fully aligned with Saudi Vision 2030, the project will support the Kingdom’s tourism ambitions and once fully renovated and rebranded, will set a new benchmark honouring its heritage while embracing a bold and modern future,” said Raki Phillips, Regional President, Premium, Midscale and Economy, Middle East, Africa & Türkiye, At Accor.

Hamza Serafi, Chief Executive Officer of Arabian Hotels & Catering Company, added: “We have always believed in the strong potential of this hotel and its unique position in Jeddah. Our decision to fully renovate the property and reposition it under Swissôtel reflects our ambition to unlock that value at scale. Partnering with Accor gives us the right platform to deliver a compelling, high-quality hospitality experience aligned with the market’s future and we look forward to working together on this exciting transformation.” -TradeArabia News Service