Hilton has been announced as a Main Partner of the Esports World Cup (EWC) 2026, extending its collaboration beyond Riyadh as the global gaming event moves to Paris.

The partnership will support players, fans and communities attending the seven-week tournament, running from July 6 to August 23.

EWC 2026 will feature more than 2,000 players, 200 clubs and 25 tournaments across 24 games, with participants from over 100 countries.

Hilton will provide hospitality experiences through fan activations, VIP programmes and rewards for competitors.

As part of the EWC Heroes Club, champions will receive Hilton Honors Diamond status, while members can access exclusive experiences through points-based opportunities.

The partnership builds on Hilton’s role at EWC 2025 in Riyadh and expands its presence in global esports.

“As the Esports World Cup comes to Paris, we want every player, fan and guest arriving from around the world to feel genuinely welcomed, and Hilton is the ideal partner to help us deliver that experience,” said Francois Desir, Director, Sponsorship and Advertising, the Esports Foundation. “Having first brought its hospitality to EWC in Riyadh, Hilton now helps us carry that unique experience onto the international stage, and as the EWC continues to grow, we're proud to build that journey together."

“Our partnership with the Esports Foundation continues to go from strength to strength, and we're excited to support this next chapter as the Esports World Cup comes to Paris,” said Darcy VanWyck, SVP & Commercial Director EMEA, Hilton. “At Hilton, we know it matters where you stay – and whether welcoming players or fans, we're committed to delivering the reliable and friendly service, memorable experiences and signature hospitality Hilton is known for." -TradeArabia News Service