Ethiopian Airlines Group has signed a strategic agreement with Nucore Technologies, a company that specialised in providing software solutions for advanced back-office automation, integration, reporting and analytics capabilities to travel agencies, OTAs, aggregators, and corporate customers.

The collaboration marks a significant milestone in Ethiopian Airlines’ digital transformation journey, positioning B2B as a key strategic area.

It reaffirms the airline’s commitment to global industry standards and modern airline retailing, while empowering partners with seamless access to direct content through NDC-enabled distribution, enhanced data transparency via out-of-the-box integrations, and scalable digital platforms designed to support future growth.

Bilen Arefaine, ET Holiday & Digital/GCIC Sales A/Vice President, remarked: “Ethiopian Airlines is steadfast in its commitment to driving digital transformation across its services. This partnership with Nucore Technologies further strengthens our digital presence by enabling our partners to gain seamless access to Ethiopian Airlines’ direct content, including NDC-based offers, ancillary services, and hotel packages, all supported by multiple payment options through our Agency Portal. Ethiopian Airlines will continue to lead the industry in digital transformation through NDC adoption and close collaboration with industry leaders to build a connected, future-ready distribution ecosystem.” -TradeArabia News Service