Almosafer Activities, the first tours and activities platform dedicated to the Saudi market, has partnered with the Saudi Tourism Authority (STA) to integrate its experiences into the Saudi Partner Tourism Exchange Portal.
The Saudi Tourism Authority has appointed Ageel Alshaibani as its new Chief Executive Officer. The former Deputy Minister of Tourism brings more than 18 years of experience in strategic planning, business development, consulting, public services and executive leadership.
Saudi Tourism Authority (STA) and Mastercard have partnered to boost Saudi Arabia’s tourism growth, using data insights, targeted campaigns, and digital experiences to attract international visitors.
flynas and the Saudi Tourism Authority have launched Saudi Experiences, a digital platform enabling travellers to discover and book tourism packages while promoting local businesses, creating economic opportunities and supporting Saudi Arabia’s tourism growth and economic diversification goals.
The Saudi Tourism Authority has transformed one of football's most familiar match-day moments into an interactive social media campaign, using FIFA World Cup hydration breaks as the basis for a live Instagram competition designed to showcase travel experiences across Saudi Arabia.
Saudia, Saudi Arabia’s national carrier, has announced the launch of direct flights between Riyadh and Tokyo in partnership with the Air Connectivity Programme (ACP) and the Saudi Tourism Authority. The new service will begin in November 2026, operating three weekly flights.
The Saudi Tourism Authority (STA) has launched its Saudi Summer 2026 offers platform under the slogan “Unlock More,” in partnership with more than 50 private-sector tourism partners, to boost domestic and Gulf tourism during the summer season.
The Saudi Tourism Authority (STA) and Expo 2030 Riyadh signed a strategic Memorandum of Understanding (MoU) aimed at enhancing joint cooperation in promoting Saudi tourism and attracting visitors to Expo 2030 Riyadh.
The Saudi Tourism Authority (STA) was elected to the UN Tourism Board of Affiliate Members for 2026-2029, a significant achievement that occurred just one year after Saudi Arabia joined UN Tourism, with the STA ranking among the top five globally in votes received.
The Saudi Tourism Authority (STA) has announced the launch of the Saudi Winter Offers platform, in cooperation with more than 100 private sector partners.
