The Esports Foundation and Qiddiya Investment Company have expanded their partnership for Esports World Cup 2026, with Qiddiya City showcased in Paris as the event’s founding partner and naming rights sponsor of a competition stage hosting leading esports titles.
Hilton has been announced as a Main Partner of the Esports World Cup (EWC) 2026, extending its collaboration beyond Riyadh as the global gaming event moves to Paris.
The Esports Foundation has named Saudia the Official Airline of the Esports World Cup 2026, unveiling the world's first esports-branded commercial aircraft, which will operate between Riyadh and Paris before joining the airline's international network for two years.
Etihad Airways is marking 20 years of flying to France, two decades after it launched its first service to the country, between Abu Dhabi and Paris, in June 2006.
Varenne Capital Partners, a Paris-based research and process-driven global investment manager, has announced the opening of its new office in Dubai International Financial Centre (DIFC), thus marking a new chapter in the emirates after successfully developing its business across Europe.
The Middle East remains a vital global feeder market for Printemps Paris, the iconic Boulevard Haussmann luxury institution celebrating Parisian elegance since 1865. To entice regional travellers, Printemps has launched a premium in-store activation for Eid Al Adha 2026, featuring storewide discounts, Arabic-speaking personal shoppers, and VIP lounge access.
The Esports Foundation (EF) has announced that the 2026 edition of the Esports World Cup (EWC), the world’s largest esports and gaming event, will be hosted in Paris, France, from July 6 through August 23.
Etihad Airways will increase Airbus A380 services to Paris Charles de Gaulle to double-daily from July 1, expanding total flights to three daily and offering enhanced connectivity with A380 and Boeing 787-9 aircraft.
Siena Restaurant Dubai will open on April 7, 2026, in DIFC (Gate Village 7), bringing the Paris-born concept to the city through a partnership between founder Mehdi Abdelhedi and Paris Society CEO Rizwan Kassim.
Gulf Air, the national carrier of Bahrain, announced the addition of Paris and Manila to its temporary commercial network operated via King Fahd International Airport, until March 28, bringing the total number of destinations to 10 international destinations.
