Hospitality Sales and Marketing Association International Middle East and Africa (HSMAI MEA) will host the ninth edition of the HSMAI Commercial Strategy Conference MEA (CSC MEA 2026) on November 17-18 at Conrad Dubai, bringing hospitality commercial leaders together to address industry trends and strategies.
Saudi Arabia’s PIF-owned Adeera Hospitality has partnered with HSMAI Middle East and Africa to strengthen commercial expertise, offering its sales, marketing and revenue optimisation executives access to four internationally recognised professional certifications.
