AlUla is enhancing winter travel with 27 weekly international flights from October 26, 2025, to March 28, 2026. Qatar Airways will offer three weekly flights via Doha, and Royal Jordanian will reintroduce a twice-weekly service between AlUla and Amman, easing access to northwest Arabia.
AlUla has expanded its accredited Destination Management Company (DMC) partner programme with seven new specialist companies, taking its global network to 19 accredited partners.
AlUla’s growing reputation as a world-class destination for hospitality and gastronomy has been further elevated with the inclusion of several of its hotels and restaurants in the Michelin Guide 2025.
AlUla The Ancient Kingdoms Festival in AlUla will run from November 20 to December 6, 2025, celebrating 200,000 years of history under the theme "Journeys Through Time."
Chedi Hegra has opened Nasim, a new restaurant offering a contemporary interpretation of Levantine cuisine within Hegra Fort, an 18th-century stone building at Saudi Arabia’s first UNESCO World Heritage Site.
AlUla will host the AlUla Trail Race 2026 from 22–23 January, offering a fitness challenge amid stunning heritage sites. The event features six race categories for all ages and abilities, from the 1.6km Kids Run to the grueling 100km Hegra ultra marathon, passing landmarks like Elephant Rock and Hegra, a UNESCO World Heritage site.
The fourth AlUla Trail Race in 2026 edition drew over 1,500 athletes from 44 countries, competing across six distances from the 1.6km Kids Run to the 100km Ultra Trail.
AlUla in Saudi Arabia and Pompeii in Italy have partnered to redefine cultural tourism, hosting a high-level delegation from the Archaeological Park of Pompeii under the Saudi-Italian Cultural Cooperation Framework to enhance how travellers experience historical sites.
The AlUla International Airport terminal expansion project, which increases the airport's annual capacity from 400,000 to 700,000 passengers, has been inaugurated.
Desert X AlUla 2026 welcomed its first visitors during the pre-opening day of its fourth edition yesterday (15th January), with guests from around the world exploring monumental, site-responsive earthworks, sculptures, and installations set within AlUla’s dramatic landscape.
