AlUla has strengthened its position as a luxury hospitality and culinary destination after 10 hotels and restaurants were featured in the 2026 MICHELIN Guide for Saudi Arabia.
AlUla has been awarded Gold in the Nature Positive Responsible Tourism category at the 2026 ICRT Responsible Tourism Awards, recognising its efforts to place environmental conservation and ecosystem restoration at the centre of tourism development.
The Al-Manshiyah Farmers Market, held as part of the AlUla Date Season, serves as an economic platform for farmers and families working in the cottage industry to showcase their crops and products to visitors.
AlUla is positioning itself as a family-friendly summer destination, offering a blend of heritage, nature and cultural experiences.
AlUla has once again been recognised by Wanderlust, the UK’s leading travel magazine, making its prestigious Green List for the second year in a row.
Ultra Gobi, one of China’s most established outdoor endurance race series, will stage its first international edition in January 2027 with Ultra Gobi AlUla in Saudi Arabia’s AlUla region.
Hero Balloon Flights Saudi offers a private, family-friendly hot air balloon experience over AlUla, designed to create unforgettable shared memories.
AlUla showcases over 200,000 years of history through its landscapes and monuments, blending past and present. World Heritage Day on April 18 highlights the importance of preserving cultural sites for future generations.
Marking a step in its sustainable development and tourism ambitions, AlUla has produced more than 1 million native seedlings that will be integrated into the fabric of the Saudi destination.
Arts AlUla has officially revealed the name and further details of its upcoming major art institution, the AlUla Contemporary Art Museum, marking a new era for global artistic dialogue rooted in the ancient cultural oasis of north-west Saudi Arabia.
