AlUla is emerging as a global eco-tourism hub by placing long-term wildlife stewardship at the core of destination development. Through the Arabian Leopard Conservation Programme, RCU shows how protecting endangered species strengthens sustainable tourism, ecological resilience, and responsible nature-based visitor experiences.
AlUla’s status as a global hub for culture, heritage, exploration, and discovery has been further strengthened following its designation as the World’s Leading Cultural Tourism Project 2025 at this year’s World Travel Awards.
Hero Experiences Group has returned to AlUla with upgraded adventures that go far beyond traditional sightseeing, offered through Hero Balloon Flights Saudi and Platinum Heritage Saudi.
A new permanent exhibition at AlUla’s Dadan archaeological site, titled Illuminating Discoveries – Uncovering the layers of Dadan’s History, reveals over 100 newly unearthed artefacts that showcase Dadan’s rich heritage as a major Incense Road trading centre.
AlUla Development Company (UDC), a Public Investment Fund (PIF) company, has awarded the contract for Diyar AlMahash project to Rezaik Abdullah Al Gedrawy Company, which will oversee the final design and construction.
AlUla, an oasis of culture and ancient civilisation in northwest Arabia, has won two top titles at this year’s edition of the Middle East Public Relations Association (MEPRA) held in Dubai.
The Ancient Kingdoms Festival returns to AlUla from November 20 to December 6, 2025, transforming the stunning landscape into an immersive open-air museum.
AlUla in Saudi Arabia and Pompeii in Italy have united in a collaboration to enhance heritage tourism. The Royal Commission for AlUla hosted a delegation from Pompeii, led by Dr. Gabriel Zuchtriegel, under the Saudi-Italian Cultural Cooperation Framework.
AlUla has won in three major categories at the prestigious World Travel Awards 2025, further reinforcing its standing as one of the region’s most extraordinary destinations.
The AlUla Wellness Festival will feature Les Mills hosting a series of ifitness experiences from October 24 to November 1, 2025.
