The Ancient Kingdoms Festival returns to AlUla from November 20 to December 6, 2025, transforming the stunning landscape into an immersive open-air museum.
AlUla in Saudi Arabia and Pompeii in Italy have united in a collaboration to enhance heritage tourism. The Royal Commission for AlUla hosted a delegation from Pompeii, led by Dr. Gabriel Zuchtriegel, under the Saudi-Italian Cultural Cooperation Framework.
AlUla has won in three major categories at the prestigious World Travel Awards 2025, further reinforcing its standing as one of the region’s most extraordinary destinations.
The AlUla Wellness Festival will feature Les Mills hosting a series of ifitness experiences from October 24 to November 1, 2025.
AlUla is enhancing winter travel with 27 weekly international flights from October 26, 2025, to March 28, 2026. Qatar Airways will offer three weekly flights via Doha, and Royal Jordanian will reintroduce a twice-weekly service between AlUla and Amman, easing access to northwest Arabia.
AlUla’s growing reputation as a world-class destination for hospitality and gastronomy has been further elevated with the inclusion of several of its hotels and restaurants in the Michelin Guide 2025.
AlUla The Ancient Kingdoms Festival in AlUla will run from November 20 to December 6, 2025, celebrating 200,000 years of history under the theme "Journeys Through Time."
AlUla will host the AlUla Trail Race 2026 from 22–23 January, offering a fitness challenge amid stunning heritage sites. The event features six race categories for all ages and abilities, from the 1.6km Kids Run to the grueling 100km Hegra ultra marathon, passing landmarks like Elephant Rock and Hegra, a UNESCO World Heritage site.
The fourth AlUla Trail Race in 2026 edition drew over 1,500 athletes from 44 countries, competing across six distances from the 1.6km Kids Run to the 100km Ultra Trail.
AlUla in Saudi Arabia and Pompeii in Italy have partnered to redefine cultural tourism, hosting a high-level delegation from the Archaeological Park of Pompeii under the Saudi-Italian Cultural Cooperation Framework to enhance how travellers experience historical sites.
