Alibaba

Retail & Wholesale

Alibaba debuts 'Wonder on Ice' immersive AI experience in Milan

Mon, 09 Feb 2026

Alibaba Group on Monday opened “Alibaba Wonder on Ice” (AWI), an interactive public installation in Milan’s Piazza del Castello Sforzesco, using artificial intelligence and cloud computing to showcase how virtual retail experiences could evolve during the Milano Cortina 2026 Olympic and Paralympic Winter Games.