Alliance Data seals Disney EMEA partnership deal
TEXAS (US), June 17, 2017
Alliance Data, a leading global provider of data-driven marketing and loyalty solutions, said its LoyaltyOne European-based BrandLoyalty business, one of the largest and most successful data-driven loyalty marketers outside of the Americas, has entered into a multi-year agreement with Disney Channel.
Disney Channel is a digital cable and satellite channel owned by the European branch of The Walt Disney Company, broadcasting in the Balkans, Greece and the MEA region.
As per the deal, the company will develop the retail loyalty market throughout Europe, Middle East and Africa (EMEA) for Disney EMEA to run from 2018 to 2021.
The new partnership builds on an already successful relationship between the two organizations, which, since 2014, has seen several highly popular Instant Loyalty Promotions (ILPs) based around famous Disney characters and franchises successfully launched and implemented in supermarkets/hypermarkets around the world, said a top official.
"This partnership with Disney provides significant opportunities for both BrandLoyalty and Disney in key markets," remarked Bryan Pearson, the president and chief execuitive of LoyaltyOne.
"Working with Disney EMEA, BrandLoyalty will look to grow retail consumer penetration of these globally recognized brands including Disney, Marvel, Star Wars and Pixar, through its traditional and digital mobile promotional campaign-driven loyalty programs," he noted.
BrandLoyalty is a leader in transactional and emotional loyalty, creating immediate changes in consumer behaviour through promotional campaign-driven loyalty programs.
Focusing on shorter-term promotional loyalty programs (12-20 week periods), BrandLoyalty generates real-time customer engagement in both traditional and digital channels, stated Pearson.
By analyzing market spending trends, tailored offers are created for clients by identifying local consumer patterns against the retailer's data to identify specific target segments within the customer base, he noted.
This approach enables BrandLoyalty to customize promotional programs to engage key client customer segments and drive marketing return on investment, he added.-TradeArabia News Service
