Total CX, part of Bahrain-headquartered international technology group, has announced the signing of a strategic agreement with Ibn Al Nafees Hospital to deliver innovative customer experience services and AI solutions that support and enhance the hospital's operations.
This strategic deal reflects both organisations' shared commitment to enhancing customer experience through the integration of skilled talent and AI-enabled solutions.
The agreement was signed by Total CX Interim CEO Aseel Mattar and Ibn Al Nafees Hospital CEO Rahma Jaberi.
Under the agreement, Total CX will deploy dedicated professionals alongside AI-driven solutions that strengthen Ibn Al-Nafees Hospital's CX capabilities.
The collaboration will help improve service efficiency, responsiveness, and customer satisfaction, it stated.
Commenting on the partnership, Mattar said organisations today are looking for smarter ways to strengthen customer experience while improving operational performance.
“By combining experienced customer service professionals with AI-enabled capabilities, we help our partners build more responsive, efficient, and scalable customer operations. We are pleased to support Ibn Al-Nafees Hospital in delivering enhanced experiences for its patients and customers," she stated.

The partnership further strengthens Total CX's position as a trusted partner for organizations seeking integrated solutions that combine skilled talent with AI-enabled capabilities to strengthen service delivery and operational performance, she added.
Jaberi said: "At Ibn Al-Nafees Hospital, delivering exceptional patient and customer experience is central to our mission.”
“Our partnership with Total CX enables us to strengthen our operations through the combination of skilled professionals and innovative AI capabilities, supporting greater efficiency, responsiveness, and service excellence,” he added.
Total CX is a bold ambitious Customer Experience Outsource Partnership provider offering solutions across contact centres, customer service & CX innovation, while Ibn Al- Nafees Hospital is a major leading healthcare provider in the Kingdom of Bahrain.-TradeArabia News Service