Rotana, a leading hotel management company operating across the Middle East, Africa, Eastern Europe, and Türkiye, has introduced “The Ultimate Monthcation,” a new long-stay concept available across its hotels, resorts, and serviced apartments.

The initiative offers a structured 30-night stay with fixed monthly pricing, aiming to standardise and enhance extended-stay experiences throughout its global portfolio.

Designed to combine the comforts of residential living with full hospitality services, the program caters to guests seeking flexibility for work, leisure, or family travel.

It allows visitors to seamlessly integrate productivity, relaxation, and daily life during longer stays.

Bookings are available exclusively through Rotana’s website, supported by a dedicated platform where users can explore destinations, compare options, and secure their stay.

The launch reflects evolving travel trends, with increasing demand for longer, more flexible stays.

Guests are given the freedom to shape their experience according to their needs, whether balancing work commitments or enjoying leisure time.

Each participating property offers unique features tailored to different lifestyles.

For example, Saadiyat Rotana Resort & Villas supports families and remote workers with e-learning spaces for children and meeting facilities.

Fujairah Rotana Resort & Spa focuses on family-friendly experiences with engaging daily programs for children.

Meanwhile, The Cove Rotana Resort offers a relaxed, leisure-oriented environment with spacious outdoor areas, and Amwaj Rotana provides a city-based stay with family-focused amenities.

Rotana’s Arjaan hotel apartments are specifically designed for long-term stays, offering added space and functionality, while its resorts and city hotels provide flexible environments for various guest needs.

The Ultimate Monthcation package includes daily breakfast, dining and laundry benefits, and family-oriented services.

Guests also earn rewards through the Rotana DISCOVERY loyalty program, enhancing the overall value of their extended stay experience.

Philip Barnes, Chief Executive Officer at Rotana, said: “Extended stays are not new, but we’re seeing a clear increase in guests seeking more flexibility. Bringing this together at a group level allows us to offer a more consistent experience across multiple destinations, a natural reflection of how our guests are choosing to stay with us today.” -TradeArabia News Service