Dubai Business Events (DBE), part of the Dubai Department of Economy and Tourism (DET), has joined Entertainment & Leisure MENA (E&L MENA) 2027 as Destination Partner, supporting efforts to expand international participation and attract exhibitors, buyers and investors to Dubai.

The event will take place from January 18-20, 2027 at Dubai World Trade Centre and is expected to welcome more than 200 international exhibitors and over 8,000 trade visitors from more than 80 countries.

The partnership will support international outreach through buyer engagement, industry content and destination promotion, while connecting participating companies with business opportunities in Dubai and the wider region.

E&L MENA builds on more than three decades of industry heritage, having evolved from the DEAL Dubai exhibition into a broader platform for the visitor attractions, leisure and entertainment sectors.

Exhibitors will showcase products and technologies across rides and attractions, family entertainment centres, waterparks, gaming, immersive technologies and entertainment infrastructure, highlighting the sector’s role in Dubai’s tourism and business economy.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said, “Dubai continues to attract events that bring together international industries, investors and decision-makers, creating opportunities for partnerships, knowledge exchange and business growth. The entertainment and leisure sector is an important part of the visitor economy, and E&L MENA provides a platform for businesses involved in its continued development to connect in Dubai.” -TradeArabia News Service