The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has expanded its partnership with Amadeus, announced at World Travel Market London. This collaboration aims to increase visitor numbers to Abu Dhabi by over 60% through Amadeus Digital Media platforms compared to the previous year.
Mohamed Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), stated that culture remains at the heart of the nation’s identity and future direction, emphasising that the revival of historic institutions like the Al Ain Museum is a tribute to the vision of the late Sheikh Zayed bin Sultan Al Nahyan.
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) will exhibit at ITB Berlin 2026 from March 3 to 5, reinforcing Abu Dhabi as a leading global destination for culture-led travel.
The National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have announced an extension of their existing collaboration that will feature preseason NBA Global Games, expanded marketing activities, and the launch of an NBA Global Academy in the UAE capital.
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the programme for the 14th Terra World Congress on Earthen Architecture, set to take place in Al Ain from 13th to 16th April, 2026.
