Hero Balloon Flights Saudi offers a private, family-friendly hot air balloon experience over AlUla, designed to create unforgettable shared memories.
AlUla showcases over 200,000 years of history through its landscapes and monuments, blending past and present. World Heritage Day on April 18 highlights the importance of preserving cultural sites for future generations.
Marking a step in its sustainable development and tourism ambitions, AlUla has produced more than 1 million native seedlings that will be integrated into the fabric of the Saudi destination.
Arts AlUla has officially revealed the name and further details of its upcoming major art institution, the AlUla Contemporary Art Museum, marking a new era for global artistic dialogue rooted in the ancient cultural oasis of north-west Saudi Arabia.
AlUla is emerging as a global eco-tourism hub by placing long-term wildlife stewardship at the core of destination development. Through the Arabian Leopard Conservation Programme, RCU shows how protecting endangered species strengthens sustainable tourism, ecological resilience, and responsible nature-based visitor experiences.
AlUla’s status as a global hub for culture, heritage, exploration, and discovery has been further strengthened following its designation as the World’s Leading Cultural Tourism Project 2025 at this year’s World Travel Awards.
Hero Experiences Group has returned to AlUla with upgraded adventures that go far beyond traditional sightseeing, offered through Hero Balloon Flights Saudi and Platinum Heritage Saudi.
A new permanent exhibition at AlUla’s Dadan archaeological site, titled Illuminating Discoveries – Uncovering the layers of Dadan’s History, reveals over 100 newly unearthed artefacts that showcase Dadan’s rich heritage as a major Incense Road trading centre.
AlUla Development Company (UDC), a Public Investment Fund (PIF) company, has awarded the contract for Diyar AlMahash project to Rezaik Abdullah Al Gedrawy Company, which will oversee the final design and construction.
AlUla, an oasis of culture and ancient civilisation in northwest Arabia, has won two top titles at this year’s edition of the Middle East Public Relations Association (MEPRA) held in Dubai.
