Leading Saudi group Almarai has been ranked as the most influential brand in the food and grocery sector in the kingdom in addition to being ranked third among the most influential Saudi brands in the Kingdom, according to a study released by Ipsos this year.

This ranking reflects the trust consumers place in Almarai and its daily presence in the lives of families who choose its products day after day, said the company in a statement. 

Almarai is also the only food and beverage brand to secure a place among the Kingdom’s overall top ten most influential brands, it added.

The ranking is based on an Ipsos study that evaluated 120 local, regional, and global brands across multiple sectors. The assessment measured influence through a range of dimensions, including trustworthiness, engagement, leadership, corporate citizenship, and other key indicators. 

The results highlight Almarai’s position as a trusted Saudi brand, deeply rooted in national identity and present in the daily lives of families across the Kingdom.

Ipsos awarded this recognition to Almarai as part of a study based on the opinions of Saudi consumers, aiming to understand how brands earn a meaningful place in people’s lives through trust, engagement, and lasting relevance, said the statement.

This recognition adds to a series of achievements for Almarai, including its ranking as the fourth most valuable dairy brand globally in the 2025 Brand Finance report for the third consecutive year, reflecting the strength of its brand and its leadership position in the food and beverage sector, it added.-TradeArabia News Service