Oman Travel Hub, a new tourism digital platform founded by Oman-based couple Bader Al Lawati and Anna Chesalina, has been launched to promote the country’s landscapes, cultural heritage, and hidden experiences while connecting small and medium tourism operators with a global audience.

The platform, accessible via Oman Travel Hub and Instagram Oman Travel Hub Instagram, is designed to encourage travellers to explore Oman beyond traditional tourist routes.

Positioned as both a showcase and a networking hub, Oman Travel Hub provides visibility for local tour operators, car rental companies, and experience providers, helping them reach international travellers directly and strengthen the country’s tourism ecosystem.

A key feature is its “Plan Your Itinerary With Us” service, which offers personalised travel planning based on individual preferences, from desert adventures and coastal escapes to cultural experiences, reducing the need for extensive research.

The platform also invites tourism operators to collaborate and expand their reach, supporting broader growth in Oman’s tourism sector and promoting more authentic, tailored travel experiences.

Al Lawati, a seasoned marketing professional with over a decade of experience in brand strategy, emphasised the importance of marketing in tourism: “My career in marketing has taught me that visibility is everything. Tourism thrives when stories are told well and experiences are showcased authentically. Oman Travel Hub is about giving our country’s hidden gems the visual spotlight they deserve, while enabling local providers to market themselves effectively to the world.”

 Chesalina, shared the personal inspiration behind the project: “My love for Oman grew with every journey we took as a family. While planning one of our trips, I realised how challenging it was to find consolidated information about the country’s lesser-known treasures. That’s when the idea for Oman Travel Hub was born—to make discovery easier and to share Oman’s beauty with travellers everywhere.” -TradeArabia News Service