The Ajman Department of Tourism, Culture and Media has appointed Hunan Overseas Travel Co as its official representative office in China. 

The appointment marks a significant step in the Department's efforts to reinforce its presence in China, one of the world's largest outbound tourism markets. It also supports the Department's strategy to expand its network of partnerships with leading travel and tourism organisations and attract more visitors to the Emirate.

The appointment follows the department's recent promotional roadshow across China, which featured a series of intensive meetings with leading tour operators, travel companies, and tourism stakeholders. The roadshow opened new avenues for cooperation, supporting the Department's efforts to diversify its tourism source markets and enhance Ajman's competitiveness on the international stage.

The agreement appointing the representative office was signed in the presence of Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism, Culture and Media, and Xiong Lian, General Manager of Hunan Overseas Travel Co.

Under the agreement, the representative office will implement a comprehensive programme of tourism promotion and marketing activities in the Chinese market, including managing digital platforms, producing tourism content in Chinese, delivering marketing campaigns, coordinating with travel agencies and tour operators, and developing joint initiatives that strengthen Ajman's presence in China and reinforce its position as a preferred destination for Chinese travellers.

Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism, Culture and Media, affirmed that the appointment of the representative office marks an important milestone in the Department's strategy to expand the Emirate's presence across priority tourism markets and enhance cooperation with its international partners. -TradeArabia News Service