Dubai Media Incorporated (DMI) has launched its new digital platform Dubai+, marking a strategic step in advancing Dubai Media’s digital transformation and reinforcing its position as a leading regional and global hub for content creation.

At launch, the platform will feature more than 20 exclusive series, six original productions, and over 170 international movies.

The launch follows directives of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC).

The announcement was made during a press conference held on Friday, attended by Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office; Mohamed AlMulla, Chief Executive Officer of Dubai Media Incorporated; alongside senior media leaders, representatives of local and regional media, and industry influencers.

Comprehensive and diverse platform

AlMulla said the launch of Dubai+ embodies Dubai Media’s strategy to build a fully integrated digital media ecosystem that strengthens its global competitiveness while delivering high-quality, diverse, and innovative content.

Salem Balyouha, Chief Executive Officer of Media Content at Dubai Media Incorporated, said: “With the launch of Dubai+, we are entering a new phase in the evolution of Dubai Media’s digital model, bringing a significant addition to the region’s digital broadcasting and video-on-demand landscape. 

Balyouha also explained that Dubai+ features an impressive library of first-run and exclusive film and series releases, original productions, live television channels, sporting competitions, and major events hosted in Dubai. At launch, the platform will feature more than 20 exclusive series, six original productions, over 170 international titles, and a dedicated sports catalogue covering 12 live championships.

Dubai+ is set to redefine digital content in Dubai and the wider Middle East by strengthening the presence of Emirati and Arab content and delivering it to the highest production standards, reflecting a commitment to innovation, evolution, and relevance. – TradeArabia News Service