Almosafer CEO Muzzammil Ahussain said on World Tourism Day that Saudi Arabia is putting artificial intelligence and digital technologies at the centre of its tourism transformation, backed by its AI Tourism Vision and TourismX platform.
As World Tourism Day is marked today, Belvera Partners has brought travel technology leaders together to examine how AI is accelerating changes across tourism. The speakers highlighted its growing impact on destination discovery, direct bookings, customer experiences and the wider travel value chain.
