Hong Kong is intensifying efforts to boost tourism and attract major sports and cultural events, with the sectors highlighted as priorities under the city’s 2026-2030 development plan and latest Policy Address.
Saudi travellers are embracing more personalised holiday experiences, with Skyscanner’s 2027 travel report revealing rising interest in nature escapes, fitness retreats, cultural events and destination-exclusive shopping, alongside a growing focus on maximising value through smarter spending.
