The Pacific Asia Travel Association (Pata) is set to organise the Pata Annual Summit 2020 from May 15-18, 2020, in Ras Al Khaimah, one of the fastest growing tourism destinations in the UAE.

The announcement was made by Pata CEO Dr Mario Hardy during the Pata Board Meeting on September 16 at the Langkawi International Convention Centre in Malaysia.

The four-day event, to be hosted by the Ras Al Khaimah Tourism Development Authority (RAKTDA), will bring together international thought leaders, industry shapers and senior decision-makers who are professionally engaged with the Asia Pacific region.

Hardy said: “Ras Al Khaimah has committed to supporting cultural, natural heritage and environmental preservation across the emirate, activities which are aligned with Pata’s mission in acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. That is why we are honoured to be working with RAKTDA in bringing together our public and private sector members and partners to discuss the challenges and issues facing our industry.”

The summit embraces a global forum for enhancing the sustainable growth, value and quality of tourism and includes a one-day conference, the Pata Annual General Meeting and the Pata Youth Symposium that allows students and young tourism professionals the opportunity to engage with senior industry leaders.

As part of the event programme, Pata, in partnership with the World Tourism Organization (UNWTO), will also once again organise the UNWTO/PATA Leaders Debate which brings together senior executives from both the public and private sector to address thought-provoking issues currently affecting the industry.

Commenting on the announcement, Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority, said: “We look forward to hosting the Pata Annual Summit 2020 in Ras Al Khaimah and introducing the destination to key international industry leaders and delegates from the travel and hospitality sector in the Asia Pacific region. Strengthening the emirate’s Mice offer by showcasing our world-class resorts, beautiful coastline and abundance of cultural and outdoor adventure experiences will form an integral part of our Destination strategy as we aim to attract three million visitors by 2025.”

With over 7,000 years of fascinating history and culture, Ras Al Khaimah is the perfect getaway from everyday life. Offering magnificent landscapes, breath-taking coastlines and rich, terracotta desert planes, the emirate is an ideal getaway for both leisure and adventure travel as well as for business travellers.

With year-long sunshine and 64 kilometres of white sandy beaches, just 45 minutes from the busy metropolis of Dubai, Ras Al Khaimah presents an extensive selection of exclusive outdoor activities from mountain biking and kayaking to desert safaris, fishing and golf. Travellers can also have the unique experience of trekking the tallest mountain in the UAE, Jebel Jais, and descending via the world's longest zipline. These experiences dovetail well with the premium accommodation, the eclectic selection of international gourmet experiences and the world-class spas. - TradeArabia News Service