PRE Group has signed a strategic partnership with Hilton to develop six hotels and four branded residential projects across Egypt, representing a total investment of approximately EGP14 billion ($ 263 million).

The developments, located in Ain Sokhna, the North Coast and New Cairo, will add up to 2,000 hotel rooms and branded residences to the country’s hospitality portfolio.

The agreement was signed by Waleed Zaki, Founder and CEO of PRE Group, and Guy Hutchinson, President, Middle East & Africa at Hilton, in the presence of Egyptian Prime Minister Mostafa Madbouly, government officials and company representatives.

The projects will operate under five Hilton brands: Canopy Hotels, Tapestry Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton and Hilton Garden Inn.

They will be developed within PRE Group’s destinations, including Telal Ain Sokhna, Jebal Ain Sokhna, Telal El Alamein and Ivoire East.

The partnership supports Egypt’s Vision 2030 and its efforts to attract international visitors by expanding its hospitality offering across coastal, natural and cultural destinations.

The developments are also expected to generate thousands of direct and indirect jobs once fully operational, supporting employment and economic activity across tourism and related supply chains.

The agreement forms part of PRE Group’s strategy to integrate hospitality facilities and services into its residential destinations, combining hotels, amenities and leisure experiences to attract both residents and visitors throughout the year.

Waleed Zaki, Founder and CEO of PRE Group, said: “Our expansion into the hospitality sector, through our partnership with a global hospitality operator of Hilton’s scale, builds on our group’s legacy and expertise in the Egyptian market. It reflects our vision of developing an integrated hotel portfolio to world-class standards. In collaboration with our partners at Hilton, we have selected a diverse range of its global brands to align with the nature and location of each project and meet the needs of different customer segments, delivering the most suitable brand and experience for every destination.”

He added: “Significant investment in infrastructure, transport links, and airports have helped create new opportunities for private-sector investments across the hotel and hospitality sectors. We aim to build on the experiences of successful markets that have positioned tourism as a key driver of economic growth. Our new projects will play an active role in delivering exceptional hospitality experiences that strengthen the competitiveness of Egypt’s destinations.”

Carlos Khneisser, Chief Development Officer, Middle East & Africa, Hilton, said: “Egypt has been part of Hilton’s story for more than 65 years, and we continue to see significant opportunities for growth across the country. Our partnership with PRE Group reflects our shared confidence in the future of Egypt’s tourism sector and enables us to bring the right brands and experiences to destinations with distinct growth potential. It also marks a further step in extending Hilton’s hospitality beyond the hotel stay and into homeownership. Together, these developments will strengthen our presence in key locations and introduce more guests and residence owners to Hilton’s world-class hospitality.” -TradeArabia News Service