Travel Counsellors brought together more than 150 delegates from across its regional network for a celebration of talent, achievement and collaboration at its awards ceremony on October 29, held at Fairmont The Palm, Dubai.

Under the theme UAE – Unite, Adopt & Excel, the event welcomed Travel Counsellors, supplier partners and members of the company's support team, including Karina Fox-Andrews, Travel Counsellors' Director of Sales and Performance, who joined from the company's UK support team.

The day featured a programme of inspiring presentations, professional development and networking opportunities, including a high-energy and impactful keynote delivered by Aidan O'Brien. Kineta Kelsall from School of Social also led a practical workshop on utilising social media, optimising social media platforms and producing high-quality, authentic content to help travel professionals strengthen their online presence.

Technology and innovation also featured prominently, with Karina Fox-Andrews announcing exciting developments coming to the Travel Counsellors platform, including further enhancements to TC Co-pilot, the company's AI-powered assistant.

A dedicated trade show brought together more than 40 supplier partners, providing an opportunity for delegates to connect with industry partners, discover new offerings and strengthen relationships across the travel industry. The event's two headline partners were Atmosphere Core and Adaaran & Heritance Aarah Maldives.

The event recognised outstanding achievements across two award categories: the Value Awards, celebrating individuals who embody the company's values and culture, and the Performance Awards, recognising excellence, business growth and achievements across the travel network.

Among the highlights were the recognition of Stephen Kumar, who received both the Top Corporate and Top Travel Counsellor 2026 awards, and Travel Counsellors team Tanya Robinson and Pari Mistry received the Top Leisure sales award.

The full list of award winners included:

Value Awards

• New Business Champion – Shehab Moosa
• TC Customers for Life – Sophie Anchan
• Phoenix Champion – Louise Wrankmore
• The Model TC – Sarah Paterson
• Biggest Business Growth – Gillian McLornan
• One Team Award – Angela Commane
• TC Co Pilot Champion– Jenny McNab

Performance Awards

• TC Excellence Award – Sarah Paterson
• Top Cruise – Camilla Hajek
• Top NPS Corporate – Sarah Pickford
• Top NPS Leisure – Louise Wrankmore
• Top New Starter – Camilla Hajek
• Top Corporate – Stephen Kumar
• Top Leisure – Tanya Robinson and Pari Mistry
• Top Travel Counsellor 2026 – Stephen Kumar

Speaking about the event, Holly McCann, General Manager at Travel Counsellors, said: "Our people are at the heart of everything we do, and it is incredibly important that we take the time to recognise the individuals who go above and beyond for their clients, their businesses and the wider Travel Counsellors community. This year's theme, Unite, Adopt & Excel, reflects the ambition we share as a network - to continue working together, embracing new opportunities and raising the standard of the personalised travel experiences we deliver. It was wonderful to bring our Travel Counsellors, supplier partners and support team colleagues together to celebrate everything they have achieved."

The evening served as an opportunity to celebrate the collective success of the network, strengthen relationships across the travel industry and recognise the people and partnerships that continue to drive Travel Counsellors forward in the region. -TradeArabia News Service