The Bahrain Tourism and Exhibitions Authority (BTEA) participated in World Travel Market (WTM) London 2026, held from November 3 to 5, showcasing the Kingdom’s tourism offerings and investment opportunities to the international travel industry.

Bahrain’s national pavilion brought together 10 exhibitors, including Gulf Air, Exhibition World Bahrain, hotels, resorts and destination management companies, highlighting collaboration between the public and private sectors in developing the tourism industry.

Dana Osama Al Saad, Deputy Chief Executive Officer for Marketing and Business Development at BTEA, said the participation aimed to strengthen Bahrain’s international tourism profile, promote its diverse attractions and infrastructure, and expand partnerships with key industry stakeholders.

She added: "Our participation in this international event provides an important opportunity to showcase the promising investment opportunities within Bahrain's tourism sector and promote major tourism projects that support sustainable growth. The Bahrain Pavilion also serves as a platform to highlight the Kingdom's rich heritage, cultural diversity and evolving tourism landscape, while demonstrating its advanced capabilities and readiness to host major international events, exhibitions and conferences." -TradeArabia News Service