PriceTravel Holding is accelerating its business-to-business expansion across the Middle East and GCC, with Total Transaction Value (TTV) generated by the region’s source markets rising 112% year-on-year in 2026 compared with 2025.

The Latin American travel distribution company is expanding its Connect by PriceTravel strategy, which links hotels and travel suppliers with B2B buyers and travel sellers globally. In the Middle East, the initiative gives regional travel sellers access to PriceTravel Holding’s portfolio across Mexico, the Caribbean, the US and Latin America, while the company develops partnerships with regional suppliers for distribution through its international network.

PriceTravel Holding currently has 16 active B2B clients across the Middle East and GCC, adding six new partners over the past eight months. Most are B2B specialists and wholesalers focused on hotel distribution, supporting the company’s strategy of developing a network of specialised regional partners.

Through Connect by PriceTravel, partners gain access to more than 500,000 travel products worldwide, including over 57,000 hotels under direct contracts and more than 200 airlines, including low-cost carriers and NDC connections. The platform combines hotel and air content with dynamic packaging, transfers, tours, car rental and travel assistance.

The company’s distribution services are supported by proprietary, cloud-based technology with API and HTML connectivity. PriceTravel Holding says its infrastructure provides more than 99.5% uptime, while 99% of responses are delivered in under one second.

Data from the company also points to increasingly international travel demand from Middle Eastern and GCC source markets. London is the leading destination by production, with growth of 89% year-on-year, followed by destinations including Paris, Madrid, New York, Orlando, San Francisco and Los Angeles.

Several destinations posted particularly strong gains, with Paris rising 502%, Madrid 223%, Los Angeles 203%, San Francisco 136% and New York 118%. The US recorded overall growth of about 51%, while the UK, France and Spain remained important European markets.

Demand also extends across the Middle East and Asia, as well as Latin American destinations such as São Paulo, Punta Cana, Santiago de Chile, Lima, Cartagena and Medellín.

“The Middle East is no longer simply a market we are looking to enter — it is becoming an increasingly important part of our global B2B distribution strategy. The 112% increase in transaction value, together with the rapid growth of our regional partner network, demonstrates that there is real commercial demand for more connected, international hotel distribution. Our ambition with Connect by PriceTravel is to build that bridge in both directions: bringing the Americas to Middle Eastern travel sellers while opening our global network to high-quality supply and partnerships from the region,” says Yulia Chutaeva, Head of Sales EMEA & APAC, PriceTravel Holding.

The company aims to deepen access to its Americas portfolio while building partnerships with Middle Eastern hotels and suppliers, creating a two-way distribution channel for regional and international travel content.