webook.com, the Official Ticketing Partner of the Esports World Cup 2026 (EWC), has completed its first EWC delivery in France, supporting the fan journey throughout seven weeks of competition in Paris.
The event marked an
expansion of the partnership established in Riyadh and represented another step
in webook.com’s international growth.
Fans from more
than 100 countries purchased tickets through the platform, with
France emerging as the tournament’s largest ticket market.
webook.com supported
fans across the full ticketing journey, from event discovery and booking to
customer service and venue access.
The platform also
helped convert broader fan engagement into attendance, with major finals across
the 25-event programme reaching full arena capacity and Paris setting new EWC
ticket-sales records.
Demand was further
boosted by fan activations, including showmatches featuring Karim Benzema
and Amine, meet-and-greets with Formula 1 driver Pierre Gasly and NBA
star Giannis Antetokounmpo, as well as promotional partnerships with NRJ
and PlayStation.
Nadeem Bakhsh,
Chief Executive Officer and Co-Founder of webook.com, said: “Paris turns our international
ambition into operating proof. We took a partnership built in Riyadh, deployed
our platform and operating model in France, and served fans travelling from
more than 100 countries, with France becoming the event’s largest ticket
market.
“This is what the
next stage of webook.com’s growth looks like: a Saudi-born company whose
capabilities were built and tested in one of the world’s most dynamic
entertainment markets, and which is now ready to deliver internationally. We are
scaling what works, not only our technology, but the operational experience and
understanding of fans that sit behind it.” -TradeArabia News Service