Travel, Tourism & Hospitality

webook.com completes first Esports World Cup delivery in France

PARIS / RIYADH
webook.com completes first Esports World Cup delivery in France

webook.com, the Official Ticketing Partner of the Esports World Cup 2026 (EWC), has completed its first EWC delivery in France, supporting the fan journey throughout seven weeks of competition in Paris.

The event marked an expansion of the partnership established in Riyadh and represented another step in webook.com’s international growth.

Fans from more than 100 countries purchased tickets through the platform, with France emerging as the tournament’s largest ticket market.

webook.com supported fans across the full ticketing journey, from event discovery and booking to customer service and venue access.

The platform also helped convert broader fan engagement into attendance, with major finals across the 25-event programme reaching full arena capacity and Paris setting new EWC ticket-sales records.

Demand was further boosted by fan activations, including showmatches featuring Karim Benzema and Amine, meet-and-greets with Formula 1 driver Pierre Gasly and NBA star Giannis Antetokounmpo, as well as promotional partnerships with NRJ and PlayStation.

Nadeem Bakhsh, Chief Executive Officer and Co-Founder of webook.com, said: “Paris turns our international ambition into operating proof. We took a partnership built in Riyadh, deployed our platform and operating model in France, and served fans travelling from more than 100 countries, with France becoming the event’s largest ticket market.

“This is what the next stage of webook.com’s growth looks like: a Saudi-born company whose capabilities were built and tested in one of the world’s most dynamic entertainment markets, and which is now ready to deliver internationally. We are scaling what works, not only our technology, but the operational experience and understanding of fans that sit behind it.” -TradeArabia News Service