Roblox, an immersive gaming and creation platform, today announced that it will establish its regional headquarters (RHQ) for the Middle East and North Africa in Riyadh as the company expands investments in support of Saudi Arabia’s digital economy objectives under Vision 2030. 

The immersive gaming and creation platform is among the most popular and top-grossing gaming applications in Saudi Arabia, which remains among the world’s fastest-growing gaming markets. 

Roblox features millions of user-generated games and educational experiences, offering people of all ages free tools to design, build, and publish interactive games and experiences in one ecosystem. 

Roblox creators can earn a portion of transactions made in real-world currency, making Roblox one of the biggest virtual economies in the world. In 2025 alone, creators on Roblox earned more than $1.5 billion, including creators in Saudi Arabia, whose earnings on the platform have increased 59% year-on-year. 

Roblox’s decision to establish regional headquarters in Riyadh was supported through collaboration with the Ministry of Investment of Saudi Arabia (MISA), Riyadh Creative District (RCD), and the General Authority of Media Regulation (GMedia) as part of the platform’s ongoing commitment to support the growth of the Kingdom’s creator ecosystem. 

This expansion, in line with Saudi Arabia’s Vision 2030 and the objectives of the National Gaming and Esports Strategy Objectives, also builds upon Roblox’s partnership with Savvy Games Group, signed in 2026, to expand the Kingdom’s use of Roblox as an educational tool to teach STEM skills to Saudi students, creators, and studios. Roblox’s partnership with Savvy focuses particularly on education. Roblox supported the Kingdom’s inaugural Play to Learn competition, in which more than 700,000 high school students submitted original game-design concepts for the opportunity to have their ideas developed by a professional studio. Roblox brought the top ten game concepts to life as part of the platform’s Learning Hub and aims to continue supporting Saudi Arabia’s expansion of STEM education through gaming as part of its planned RHQ presence.

 Prince Faisal bin Bandar bin Sultan‏, Chairman of the Saudi Esports Federation, stated: "Saudi Arabia is building an economy where the next generation creates and participates in our growth story. The Kingdom's youth are among the most digitally fluent in the world, and our ambition is to ensure they have the platforms, tools, and opportunities to translate that talent into scalable opportunities that will contribute to Saudi Arabia long-term growth. Roblox's local presence represents the type of long-term investment that will help establish Saudi Arabia as a global hub for the gaming industry.”

Mohamed El Sheakh, Roblox General Manager for the Middle East, North Africa, and Türkiye, said: “Our decision to establish our regional headquarters in Riyadh is a reflection of Roblox’s long-term investment in Saudi Arabia and our commitment to supporting the Kingdom’s digital economy objectives under Vision 2030. Building on our partnerships in Saudi Arabia across education, creator development, and the gaming ecosystem, we look forward to investing in programming that will support Saudi Arabia’s goal to become a global hub for gaming.” - TradeArabia News Service