EPEX, a premier gathering for the global events and experiences industry, has announced Kerzner International as its Headline Sponsor for the upcoming 11th edition.
The event takes place in Dubai on September 2–3 at The Meydan Hotel.
For over a decade, EPEX has united visionary planners with world-class venues, creative partners, and destination experts, transforming the way high-impact MICE events and social celebrations are imagined, designed, and delivered.
In a major partnership, Kerzner will serve as the host hotel of the entire EPEX event, with the recently converted Meydan Hotel, now part of Kerzner’s rare finds portfolio following its complete renovation, providing the extraordinary backdrop for this year’s programme.
The partnership represents one of the most comprehensive hotel brand integrations in EPEX’s history, and marks Kerzner International’s first participation at EPEX, a debut that sets an immediate new benchmark for what headline sponsorship can look like.
A natural home for MICE, luxury incentives
Kerzner International is a leading ultra-luxury hospitality and entertainment developer. Operating globally with a distinct brand portfolio including Atlantis, One&Only, SIRO, rare finds, and Mazagan. The group’s properties are among the world’s most sought-after venues for MICE programmes, luxury incentive travel, high-net-worth social events, and bespoke celebration experiences, from intimate private gatherings to large-scale corporate conferences.
With a growing directional focus on MICE and social events, Kerzner is actively investing in dedicated event infrastructure, specialist sales teams, and tailored programming across its portfolio. Whether curating an exclusive incentive for top-tier clients, hosting a landmark corporate conference, or delivering a once-in-a-lifetime luxury celebration, Kerzner properties are designed to exceed expectations at every level.
EPEX, as the region’s leading platform connecting elite buyers across MICE, destination weddings, and high-end social events, represents the ideal stage for Kerzner to engage directly with the planners and decision-makers who bring these moments to life.
A venue reimagined: The Meydan Hotel
Freshly converted into Kerzner’s rare finds portfolio, the Meydan Hotel has been fully renovated and reimagined, embodying the bold design philosophy and uncompromising standards of service that define Kerzner International. Delegates at EPEX will experience a world-class property that reflects Kerzner’s commitment to exceptional hospitality and distinctive guest experiences.
“Partnering with EPEX reflects our commitment to creating meaningful opportunities for connections, collaboration, and business growth within the global events industry in the region. As Kerzner’s portfolio continues to evolve across 4 distinctive brands, we see it as a strategic platform to showcase the diversity of experiences we can deliver from intimate executive retreats, destination weddings, high-value social celebrations, to large-scale incentive programs or even exclusive resort hires. EPEX is a highly respected platform, and we are pleased for our new portfolio addition The Meydan Hotel to be the setting to bring together some of the most influential buyers and suppliers,” said Dorsai Khaghani, Vice President, Commercial at Kerzner International.
The Kerzner Pavilion: Ten extraordinary properties
Beyond hosting the event, Kerzner will command a dedicated pavilion presence at EPEX, bringing together its corporate team alongside ten of its most celebrated properties from across the globe. The pavilion will serve as an immersive showcase of the group’s unrivalled portfolio, spanning iconic urban resorts, desert escapes, island retreats, and beachfront sanctuaries:
• Atlantis The Royal, Dubai
• Atlantis The Palm, Dubai
• One&Only Royal Mirage, Dubai
• One&Only One Za’abeel, Dubai
• SIRO One Za’abeel, Dubai
• Bab Al Shams, Dubai
• The Meydan Hotel, Dubai
• One&Only Aesthesis, Greece
• One&Only Portonovi, Montenegro
• Mazagan Beach & Golf Resort, Morocco
A dedicated Kerzner lounge will also be available throughout the event, offering a private environment for the team to host meetings, engage prospect clients, and connect with EPEX delegates in an atmosphere befitting the Kerzner brand.
“Having Kerzner International as our Headline Sponsor is a defining moment for EPEX. Their pavilion, their hosted buyer programme, and the immersive setting of Meydan Hotel will create an unparalleled environment for our buyers and exhibitors. This partnership sets a new benchmark for what an industry event can be,” said Vishal Nagdev, CEO, EPEX
Kerzner hosted buyers
In a move that underlines the seriousness of Kerzner’s commercial intent, the group will bring a carefully curated selection of high-value industry decision-makers and event professionals to EPEX as hosted buyers. Kerzner will host these buyers throughout the event — covering attendance and providing bespoke hospitality — ensuring meaningful, high-quality interactions between the buyers and the wider EPEX community.
The buyer programme reflects Kerzner’s focus on connecting directly with the planners behind the world’s most high-profile MICE programmes, luxury incentive trips, high-net-worth social events, and elite celebrations — the very audience for whom Kerzner’s properties are designed. – TradeArabia News Service
