Global Hotel Alliance (GHA) recognised outstanding achievements across its global portfolio at the 2026 GHA Awards, presented during its annual CEO conference aboard Regent Seven Seas Cruises’ Seven Seas Splendor on July  5.

The alliance’s top honour, the Best Brand Performance Award, went to Wharf Hotels for its exceptional performance in the GHA DISCOVERY loyalty programme, while Anantara Mai Khao Phuket Villas was named Hotel of the Year for generating the highest member room nights.

Lanson Place Parliament Gardens, Melbourne received the Best New Hotel Award.

Other winners included Cheval Collection for Cross-Brand Contribution, JA Resorts & Hotels for Marketing Excellence, Minor Hotels for Best Enrolment Performance, and Rotana Hotels & Resorts for Best Use of Technology.

Capella Bangkok was named Ultratravel Collection Hotel of the Year.

The ceremony also celebrated membership milestones, recognising The Leela Palaces, Hotels and Resorts and Marco Polo Hotels for 20 years with GHA, highlighting the alliance’s continued growth and collaboration across its global network.

Chris Hartley, CEO of Global Hotel Alliance, said: "The GHA Awards recognise the brands and hotels that consistently raise the bar in delivering exceptional experiences for our members while contributing to the success of the alliance. This year's winners have demonstrated outstanding commitment to operational excellence, guest satisfaction, innovation and collaboration. Their achievements highlight the strength of our global network and the collective efforts that continue to drive the growth and success of GHA DISCOVERY." -TradeArabia News Service