Volvo Construction Equipment (Volvo CE) has appointed Åsa Alström as its new Head of Brand, Marketing and Communication, effective April 1. With this appointment, Åsa will also become a member of the Volvo Construction Equipment (Volvo CE) Executive Management Team.

Since 2018, Åsa has served as Head of Strategic Communication at Volvo CE, where she has been responsible for both internal and external communications at a global level. 

She brings over 20 years of experience within Volvo CE across communication, marketing sales, key account management, aftermarket and within operations.

Welcoming the appointment, Melker Jernberg, President of Volvo CE, said: "Brand, Marketing and Communication are essential in supporting the company’s transformation. Åsa has extensive experience within Volvo CE and in these areas, and I look forward to working closely with her going forward." 

An industry veteran, Åsa succeeds Bill Law, who has taken on a new role supporting the development of Volvo’s defence business. She will assume her new role on April 1 and will be based in Eskilstuna, Sweden.-TradeArabia News Service