Abu Dhabi Airports introduces TouchPoints as its exclusive loyalty programme at Zayed International Airport (AUH).
The programme will enable TouchPoints users to earn and
redeem TouchPoints across participating retail and restaurants at
the airport, making every purchase more rewarding and enhancing their travel
experience with greater choice, convenience, and value.
Users can also enjoy preferential airport services,
including preferred parking benefits as well as Salam and Pearl lounge access.
ADCB customers using TouchPoints will benefit from an
elevated retail experience at Zayed International Airport (AUH), which was
recently named “Best Airport for Retail” at the Frontier Awards 2025, through
which the programme brings an exclusive advantage allowing them to maximise the
value of their TouchPoints at the airport.
This initiative supports Abu Dhabi Airports’ commitment to
strengthening the emirate’s tourism and retail ecosystem by integrating airport
services, digital payments, and innovative loyalty solutions into a unified
customer-centric experience, while reinforcing Abu Dhabi’s position as a
premier destination for tourism and commerce.
TouchPoints has grown into one of the UAE’s most
comprehensive rewards ecosystems, supported by an extensive network of more
than 8,600 merchant partners that accept TouchPoints as a digital payment
method.
This growing network enables customers to enjoy greater
convenience and flexibility, with seamless redemptions through partner
platforms, payment gateways, and point of sale (POS) terminals.
Elena Sorlini, Managing Director & Chief Executive
Officer at Abu Dhabi Airports, said: “We are delighted to partner with ADCB and
bring TouchPoints closer to millions of travellers. Together, we are elevating
the retail journey at Zayed International Airport by offering ADCB customers
the choice and convenience turning everyday spending into rewarding moments at
one of the world’s leading airports.”
Abdulla AlShamsi, Group Chief Business Officer at ADCB and
Managing Director and CEO of Meedaf, said: “This collaboration underscores our
shared vision to drive digital innovation and elevate our customer experience.
The exclusive launch of the TouchPoints program at Zayed International Airport
marks a significant milestone, offering our customers an exceptional experience
at one of the world’s leading airports and reinforcing Abu Dhabi’s position as
a global hub for tourism and business.” -TradeArabia News Service
