AACO, SITA, and Amadeus have come together to explore how data and technology can bring accuracy and transparency to aviation’s sustainability efforts.
The
initiative represents a concrete step toward helping airlines and passengers
make informed decisions based on the environmental impact of air travel, and
building the trust needed to support meaningful climate action.
Conscious
of the criticality of the challenge, two of aviation’s leading technology
providers are working together.
The
collaboration pairs SITA Eco Mission, which draws on real aircraft performance
and operational data to deliver accurate emissions and fuel-burn calculations,
with Amadeus Travel Impact Suite, which aggregates carbon emissions
calculations from multiple recognized sources and standards.
Together,
they provide the ecosystem with detailed emissions information so that
travellers can make more informed decisions.
Their
shared goal is to demonstrate how accurate data can support decision-making on
sustainable travel and facilitate climate action, such as carbon offsetting.
“We
are proud that Amadeus and SITA have joined forces to deliver solutions that
help the aviation industry and its customers optimize operational costs while
engaging passengers on sustainability through accurate, data-driven
transparency,” said Abdul Wahab Teffaha, Secretary General of AACO. “As two of
the industry’s most trusted partners, Amadeus and SITA will deliver
state-of-the-art solutions, and their collaboration will play a key role in
advancing environmental sustainability and strengthening the bond between
airlines and their customers.”
“This
partnership reflects the spirit of collaboration our industry needs,” said Yann
Cabaret, CEO, SITA for Aircraft. “Trust between passengers and airlines begins
with transparency. By combining Amadeus’ travel technology solutions with our
operational data, we’re exploring how verified information can give airlines
and passengers greater confidence in reporting data related to sustainability.
It’s an important first step that shows how major players in the industry can
come together to drive real progress.”
“This collaboration adds another trusted emissions calculation source, ensuring the industry has relevant, accurate, and transparent sustainability data. By exploring how verified operational insights can flow into our open, partner-agnostic solution, Travel Impact Suite, we aim to help airlines, travel agencies, corporations, and travellers better understand the environmental impact of each flight. This empowers them to make more informed choices about which flight to book or which climate actions to take, and to report consistently across channels,” said Maher Koubaa, Executive Vice President, Travel Unit, and Managing Director, EMEA, at Amadeus. -TradeArabia News Service