The Business of Events (TBOE) Global Destination Report 2026 finds business events competitiveness increasingly shaped by economic impact, connectivity and policy support, with destinations facing resource constraints, geopolitical pressures and the need for stronger impact measurement.
Dubai World Trade Centre (DWTC) generated a record AED25.03 billion ($6.82 billion) in economic output through its calendar of large-scale business events in 2025, further strengthening its role as a key driver of Dubai’s economic growth.
The Middle East’s MICE sector signals strong economic confidence, with rapid growth driven by venue investment and global partnerships. The UAE and Saudi Arabia lead, with markets projected to reach $9.26 billion and $5.33 billion by 2030, advancing diversification and regional competitiveness.
