Sitecore, the global leader in AI-enabled digital experience software, has appointed Mohammed AlThaher as its new regional Vice President for Middle East and Africa. An industry veteran, he has over two decades of experience in large-scale digital transformations, digital marketing and more recently AI.
EgyptAir, Egypt’s national airline, has selected Sitecore’s AI-powered digital platform to enhance customer experiences through more personalised engagement across digital channels.
