Aleph Hospitality, an independent hotel management company in the Middle East and Africa, has signed a hotel management agreement with Serene Tower to operate the upcoming Crowne Plaza Multan in Pakistan, further expanding its presence in emerging travel markets.
IHG Hotels & Resorts, one of the world’s leading hospitality companies, has signed a franchise agreement with Serene Tower to bring the Crowne Plaza brand to DHA Multan, Multan city, a key cultural and economic hub in Pakistan.
