Italy emerged as the most popular international destination among members of Global Hotel Alliance (GHA) during the second quarter of 2026, reflecting strong demand for European leisure travel alongside continued interest in Asia's leading tourism hotspots.
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels brands, has won three 2026 Freddie Awards.
UAE-headquartered Global Hotel Alliance (GHA) has announced a partnership with Global Flight to support Loyalty & Awards - a conference for the travel loyalty industry - as its lead sponsor for 2026 and 2027. Global Flight is a provider of loyalty consulting services to the travel industry and organiser of the event.
UAE-headquartered Global Hotel Alliance (GHA) forecasts 2026 travel trends, highlighting intentional, comfort-focused trips over excess. UAE members, frequent business and luxury travellers, prioritise high-end stays, exclusive experiences, culture, and cuisine, while Asia remains a top dream destination.
