Mondelez International, one of the world's largest snacks companies, has announced the appointment of Othmane Nadifi as the new Managing Director of its Gulf business.
An industry veteran, Nadifi brings more than two decades of leadership experience across the FMCG sector, said statement from Mondelez International.
In his new role, he will focus on strengthening commercial execution, accelerating innovation across the portfolio, and developing talent and capabilities, with consumers and customers at the centre of the business.
Nadifi previously served as Managing Director of Mondelez International’s business in Morocco for six years (From October 2020 until September 2026).
During his tenure, he strengthened business performance, delivered consistent year-on-year growth, and laid a solid foundation to position the business for continued and sustained success, it stated.
"The Gulf offers significant opportunities for our snacking business, with demand for convenience and premium experiences, alongside the expansion of digital commerce, creating new ways to reach consumers and provide them with their snacking needs," remarked Ihab Amin, the President for Middle East, North Africa and Pakistan at Mondelez International.
"Nadifi’s commercial insight and leadership experience will help us respond to these opportunities through relevant innovation and stronger execution across our markets," he noted.
He began his career at Procter & Gamble in Morocco and Saudi Arabia before holding leadership roles within the PepsiCo system and Reckitt Benckiser across the Maghreb region.
From 2013 to 2020, he served as Chief Operating Officer of Varun Beverages Morocco, PepsiCo’s bottling partner in Morocco, where he led end-to-end operations and strategic planning.
On his new role, Nadifi said: "Our ambition is to build on the strength of our established business while identifying new opportunities across categories and channels."
"We will continue to grow our brands, strengthen our partnerships with customers and invest in the capabilities of our teams," he added.-TradeArabia News Service
