Visit Qatar, the marketing and promotional arm of Qatar Tourism, has won Best Alternative Identification Technology at the 2026 Digiday Technology Awards for its global “Arrivals” campaign, delivered in partnership with Hearts United and Seedtag.

Announced on September 22, 2026, the award recognises the campaign’s privacy-first approach to reaching relevant audiences without relying on third-party cookies or personal identifiers. It used contextual and alternative identification solutions to support audience engagement while adapting to evolving digital privacy requirements.

Launched in November 2025, “Arrivals” highlighted Qatar’s diverse calendar of cultural, sporting and entertainment events. Set in the arrivals terminal at Hamad International Airport, the campaign used cinematic storytelling and appearances by internationally recognised talent to showcase Qatar’s cultural identity, hospitality, tourism experiences and major events.

The recognition highlights Visit Qatar’s continued use of technology and innovation to strengthen its global digital marketing efforts and deliver more relevant audience engagement. -TradeArabia News Service