Rove Hotels and IRTH Group have announced a multi-year partnership to develop a new pipeline of standalone Rove Home residential projects across the UAE, expanding a collaboration that has already delivered more than 2,000 sold-out residential and commercial units in Dubai.

The companies have jointly launched three Rove Home developments and HQ by Rove, the region’s first hospitality-branded offices for sale.

Their first residential project, Rove Home Downtown, launched in 2023, is nearing completion, with handovers expected to begin before the end of 2026.

Under the expanded partnership, IRTH Group will develop standalone Rove Home projects, combining Rove’s hospitality expertise, design approach and community-focused concept with IRTH’s real estate development and execution capabilities.

Rove Hotels has also expanded across Saudi Arabia, Oman and Egypt and now has nearly 10,000 hotel keys open or under development across the region.

The next project under the partnership will be Rove Home The Greens, a 200-home development in Dubai’s established The Greens community.

The project will continue the Rove Home focus on extensive amenities and shared lifestyle spaces, while introducing new approaches to design, space planning, hospitality and ownership.

The partnership’s residential concept incorporates features including modular units, flexible layouts, space-saving furniture and indoor-outdoor living.

Developments also prioritise wellness, work, sport, social interaction and community through extensive shared amenities.

Paul Bridger, COO of Rove Hotels, said: “Rove Home and HQ by Rove were conceptualised to break the mold of what accessible living and working spaces can look like. By pairing our vibrant design and hospitality expertise with an offering that delivers true value, we’ve created an ecosystem that resonates deeply with modern residents and business owners. IRTH Group shares our progressive mindset and commitment to the UAE market, making them the natural partner as we expand our residential and commercial footprint across the Emirates.” 

Osman Celiker, CEO of IRTH Group, said: “Real estate in this region has followed the same playbook for a long time. At IRTH, innovation and forward thinking are fundamental to how we develop, so we are always exploring how we can challenge convention and create something better. From Downtown to Marasi Drive and Dubai Marina, and then into the workplace with HQ by Rove, our collaboration with Rove has allowed us to evolve the concept and push the boundaries further with every project. 

Celiker added: “Rove Hotels and IRTH have now decided to take that collaboration forward through an exclusive partnership. It reflects our mutual confidence in what we have created together and, more importantly, our shared ambition for what comes next. Rove Home The Greens will be the first project to launch in this new chapter, with a much wider pipeline of Rove Home destinations to follow across the UAE. With Rove Home The Greens, we are also looking beyond the home and asking what more ownership can offer over time. The result brings together product, hospitality, amenities and ownership in a way we haven’t done before — and I believe it will make people look at the proposition very differently.” -TradeArabia News Service