ENOC Group, an integrated global energy player, and Landmark Group, an omnichannel retail and hospitality business, have announced a strategic partnership allowing members of their YES Rewards and Shukran loyalty programmes to exchange points between the two platforms in the UAE.

Under the partnership, customers can convert YES points into Shukran points and vice versa through the respective mobile applications.

The initiative expands the ways members can use their rewards across fuel, convenience, automotive services, fashion, home, electronics and other retail categories.

Shukran members will be able to use converted rewards at participating ENOC touchpoints, including ENOC service stations, ZOOM convenience stores, AutoPro automotive services and Tasjeel testing and registration centres.

 YES Rewards members can redeem converted points across participating Landmark Group brands, including Centrepoint, Max, Home Centre, Home Box, Babyshop, Splash, Styli and Emax.

Zaid Alqufaidi, Managing Director of ENOC Retail, ENOC Group, said: “We are continually looking at ways to make our customers’ everyday experience more convenient, connected and rewarding. This partnership with Landmark Group enhances retail experience by giving customers greater flexibility to use the rewards they earn across a broader range of services and purchases.

“By connecting YES Rewards with Shukran, we are making it easier for customers to access greater value through a seamless digital experience, while continuing to evolve our retail offering around their changing needs and expectations.”

Rahul Jagtiani, Group Director at Landmark Group, said: ““The strongest loyalty ecosystems are those that evolve with the needs of their customers. By connecting Shukran with YES Rewards, we are broadening the reach and utility of our rewards proposition, enabling members to access value across a wider range of everyday experiences.

This partnership reflects the opportunity to create greater customer value by connecting complementary ecosystems. It combines the strengths of two trusted regional platforms and uses technology to give customers more choice, greater flexibility and a simpler way to benefit from their loyalty.” -TradeArabia News Service