Travel Boutique Online (TBO) and AROYA Cruises, the first Arabian cruise line, have announced a strategic partnership to expand AROYA’s reach through TBO’s global travel trade network and strengthen access to its cruise holidays across international markets.

The collaboration brings together AROYA Cruises’ distinctive Remarkably Arabian cruise experience with TBO’s extensive global travel trade network, creating new opportunities for travel advisors to better understand, promote and sell AROYA’s cruise holidays to their clients.

As part of the partnership, the two organisations will work closely on a range of joint initiatives, including travel trade education, marketing campaigns, destination storytelling, training programmes and industry engagement activities designed to equip travel sellers with the knowledge and resources needed to grow cruise sales.

Through TBO’s global distribution and travel trade ecosystem, the collaboration aims to increase awareness of AROYA’s cruise experiences and make them more accessible to travellers through trusted travel advisors. The partnership also supports the continued development of cruise tourism and Saudi Arabia’s wider tourism ambitions under Vision 2030.

Ala Tashkandi, Commercial Executive Director, AROYA Cruises, commented: “This partnership represents a further step in AROYA’s international growth, expanding our reach across priority markets and strengthening our engagement with the global travel trade. Through TBO’s extensive network, we will equip more travel advisors with the knowledge and confidence to position AROYA effectively, showcase our itineraries and introduce a wider audience to the Remarkably Arabian experience that defines us, while supporting the continued growth of Saudi Arabia’s tourism sector in line with Vision 2030.”

Vidhu Lamba, Senior Vice President Tourism Partnerships and TBO Academy, said: "Our partnership with AROYA Cruises represents a shared commitment to growing awareness of cruise tourism and empowering the travel trade with the knowledge and tools to confidently sell these experiences. Together, we look forward to creating meaningful opportunities for travel advisors while supporting Saudi Arabia's vision of becoming a world-class tourism destination." -TradeArabia News Service