Dida Holdings has launched Dida MCP, an AI-native booking gateway that enables approved B2B partners to integrate hotel search and booking capabilities from Dida’s global portfolio of more than 2 million properties directly into their own AI applications, platforms and customer experiences.

The new solution allows users to search, compare and book hotels within partner environments without being redirected to external booking channels, while partners retain control of their brand, customer relationships and data.

Dida said the launch extends its established B2B travel distribution model into the AI agent economy, providing the infrastructure needed to support live hotel availability, bookings, payments and servicing.

The company said Dida MCP reduces the need for complex integrations, allowing partners to connect to hotel search and booking tools more quickly. -TradeArabia News Service